Red or Green Flag?

Is your organisation a red flag?

Community Verified
June 19, 2024

Last week, we tackled the issue of impact washing, where organizations make inflated claims about their social good efforts. We understand you're passionate about making a difference in your community! But how do you ensure your good intentions translate into genuine impact (green flag), and avoid accusations of impact washing (red flag)?

This week, we're diving deeper to help you navigate clear communication and measurable change. To ensure your organization is recognized for its authentic and impactful work!

Ditch the Vague Talk:

"Empowering communities" sounds good, but what exactly are you doing?

For example: An organization says they're "building schools" in a developing community. But are they building primary schools or vocational training centers? Do they have a plan to recruit and train qualified teachers, and secure essential supplies for long-term learning?

Here's the Fix: Instead of vague pronouncements, provide specifics about your project's goals, methods, and long-term impact.

Focus on Long-Term Solutions:

Does your organization address the root cause of the problem, or are you offering a temporary fix?

For example: Donating clothes to a community center and toys to a children's home can be helpful gestures. However, what about long-term solutions to poverty and the needs of these children and community members beyond immediate gratification?

Here's the Fix: Consider programs that empower communities to develop sustainable livelihoods or provide children with educational opportunities. This demonstrates a commitment to lasting change.

Remember:

Transparency is key!

Showcase the impact of your work with data
Success stories
and clear reports on how donations are used.

By being clear about your goals and how you measure success, you can build trust and attract genuine support for your cause.

We Heard You Loud and Clear!

We understand the importance of aligning our actions with you. That's why we're excited to announce the evolution of our Community First Pledge into a more robust initiative: Community Verified.

Just like you, we're committed to building a stronger community with verifiable impact.

A space where Organizations can prove their positive social impact.

Stay tuned for more exciting information about Community Verified in the coming weeks! In the meantime, share our newsletter to your friends and family to hop on.

Together, let's build a future where impact washing is a thing of the past, and genuine change takes center stage!